Top Social Media Influencers in India

Top Social Media Influencers in India

Internet is something that has affected our lives the most. The craze for the internet increased suddenly in the last 4-5 years thanks to the cheap rates of data in the country. Because of that people are spending more time on the internet.

This has also led to a good boost to the app industry. But if we have to mention one category that has really enjoyed the most benefit, it’s social media. People spend the majority of their time on apps like Instagram, Facebook, Snapchat, Whatsapp, and many such apps.

Because of this, many companies have targeted these platforms to generate revenue from these platforms. For that, they place advertisements to attract people which has become an old tactic. These days, companies tie up with people who’ve got a good following on social media and endorse their products through them.

But who are the best people when it comes to influencing people? We are goimng to talk avbout themn. But before that, let us see what’s meant by Imnfluemncer.

What is an Influencer?

Influencers are someone (or something) with the power to affect the buying habits or quantifiable actions of others by uploading some form of original—often sponsored—content to social media platforms like Instagram, YouTube, Snapchat or other online channels. They are employed for influence marketing.

Online activity can play a central role in offline decision-making, allowing consumers to research products. Social media have created new opportunities for marketers to expand their strategy beyond traditional mass-media channels. Many use influencers to increase the reach of their marketing messages.

Online influencers who curate personal brands have become marketing assets because of their relationship with their followers. Social-media influencers establish themselves as opinion-leaders with their followers and may have persuasive strengths such as attractiveness, likeability, niche expertise, and perceived good taste

Now that we’re covered with the definition of an influencer, let us see the top influencers in India.

Social Media Influencers in India

1. Mithila Palkar

Mithila Palkar

Mithila is famous for her roles in the web series “Girl In The City” and Netflix’s “Little Things”. She debuted in the Marathi language film Majha Honeymoon and her first Bollywood movie was Katti Batti wherein she essayed the character of Imran Khan’s sister. 

Her cup song version of the Marathi song “Hi Chal Turu Turu” turned her into a star with the song crossing 6mn views on YouTube. She sang the song “Maharashtra Desha” in association with the Bharatiya Digital Party (BhaDiPa) on the occasion of Maharashtra Day. She acted in two plays with the Aarambh theatre group.

2. Dolly Singh

Dolly Singh

The sassy social influencer, Dolly is also an actress who recently starred in the Netflix series “Bhaag Beanie Bhaag” alongside Swara Bhaskar. She posts funny videos which don’t take long to go viral and make you feel happy. Her impersonation of a (her) mother in the funny series “Raju Ki Mummy” made her an instant star! 

Dolly pursued a Master’s in Fashion Management and her outfit posts have garnered a lot of attention from her followers. She interned at iDiva and was later offered the job of a writer after graduation. Coming from a humble background, she faced hardships and was also bullied by her classmates and even teachers for her background, dark complexion, and skinny body. Recently she bought a house for her parents in their hometown of Nainital and inspires others to not give up on their dreams.

3. Kenny Sebastian

Kenny Sebastian

If you are a fan of stand-up comedy, you have definitely come across Kenny Sebastian. You couldn’t have missed him! He tours India and has performed live across the globe to sold-out shows and jam-packed venues. 

Kenny was a judge on Comicstaan, a show searching for new stand-up comedians as well as several comedy shows along with other famous stand-up comedians like Kanan Gill, Abish Mathew, Kaneez Surka, and others. He’s also a musician, owns a production house, and even edited a Bollywood movie when he was just 21. 

Kenny gained popularity for his video “Middle-Class Restaurant Problems” which was shared across social media. He hosts a series known as “Chai Time With Kenny” wherein he interacts with his fans, cracks jokes, plays music all the while drinking his tea! He has partnered up with @awkwerrrrrd for the “Ken and Chip” comic strip series which is about his dog and him.

4. Virat Kohli

Virat Kohli

Now, who doesn’t know this guy? He is the greatest cricketer in the current generation and has got a huge fan following. He has more than 100 million followers, getting him a place with greats like Messi and Ronaldo. He is the current captain of the Indian cricket team as well as Royal Challengers Bangalore in IPL.

Virat does a lot of endorsements through ads on television as well as Instagram.

5. Saloni Chopra

Saloni Chopra

The sassy social influencer, Dolly is also an actress who recently starred in the Netflix series “Bhaag Beanie Bhaag” alongside Swara Bhaskar. She posts funny videos which don’t take long to go viral and make you feel happy. Her impersonation of a (her) mother in the funny series “Raju Ki Mummy” made her an instant star! 

Dolly pursued a Master’s in Fashion Management and her outfit posts have garnered a lot of attention from her followers. She interned at iDiva and was later offered the job of a writer after graduation. Coming from a humble background, she faced hardships and was also bullied by her classmates and even teachers for her background, dark complexion, and skinny body. Recently she bought a house for her parents in their hometown of Nainital and inspires others to not give up on their dreams.

We hope this helped you.

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